July 11, 2005
And your favorite flavor is ... ?
Long before smoothies and Frappuccinos there was the Slurpee. The slushy, colorful 7-Eleven brand - and American icon - turns 40 today and is still popular for the same reasons it caught on back then: fun, variety, "brain freeze" and colored tongues.
"We've kept it fun with the interesting flavors we've had over the years," says Jim Keyes, 7-Eleven CEO. "At the heart of it, it's just a fun product that people enjoy."
Today, consumers can enjoy a free sample at 7-Eleven's 5,800 stores in the USA and Canada. The samples kick off a month-long Slurpee promotion that includes radio play of original 1960s Slurpee ads, retro 1973 cups, Coca-Cola-developed flavors Blue Blunder Berry and Gully Washer, free music downloads and a giveaway of four Mini Coopers in a Slurpee color.
For a youngster with a not a lot of pocket change, a Slurpee was a great summer-day treat. I was always partial to the blue ones that kind of tasted like 7-up.
Never did get around to trying a Chutney Squishy.
Posted by Darleen at July 11, 2005 06:35 AM
Yes! Riding your bike down to the 7-11 for a Slurpee - happy memories.
Didn't SweetTarts just have a b-day, too? I can remember when they were introduced into the Little League concession stand. Just about the same time...
Posted by: Sal at July 11, 2005 01:59 PM